Perspective
The returns hide in the boring workflows
Most AI spend chases the flashy use case and misses. The money is in intake, follow-up, rebooking, and reporting. That is where we look first.
AI operations consulting
Find the lift in your business.
We find where AI actually pays off, build it, and train your team to run it.
Maroon Bells · 39.0708° NBegin ascent ↓
The opportunity
Most AI spend chases the flashy use case and misses.
The money is in intake, follow-up, rebooking, and reporting. We map where the leaks actually are before anyone writes a line of code, then build only where the arithmetic is obvious.
Stage I4,300 m· Descending into Maroon Creek
AI Opportunity Audit
See where AI actually pays off.
We sit down with your leadership and staff and map how the business really runs. Then we find the handful of places AI will earn its keep, and the places it won't. You walk away with a ranked list of opportunities and a plan to go after them.
- Workflow & process mapping
- Highest-value use cases
- Feasibility & risk review
- Prioritized, costed roadmap
- Build-vs-buy guidance
Stage II3,280 m· Lake approach
Team Training
Teach your team to think in AI.
Hands-on training for leadership and staff, shaped around the work each person actually does. The point isn't to memorize one tool. It's to build the instinct to reach for AI at the right moments, and the judgment to know when not to.
- Role-specific use cases
- Prompting & judgment, not scripts
- Practical daily-operation workflows
- Safe, responsible use
Stage III3,150 m· Along the waterline
Custom AI Workflow Builds
Tools that fit how you already work.
We build the tools, automations, and dashboards that fit your real process. Small, focused builds aimed squarely at your worst bottlenecks, and sturdy enough to survive a busy Monday.
- Automations & agents
- Internal tools & dashboards
- Document & data workflows
- Integrations with your stack
Stage IV3,430 m· Beneath the Bells
Ongoing Support
Keep the lift going.
We keep what we built running well and tune it as your operations shift. This is maintenance of what already exists, not new builds.
- Tool maintenance & tuning
- Reliability & monitoring
- Team support
- Fast issue response
Who we work with
Operations-heavy businesses, where the busywork is the bottleneck.
Operations-heavy teams
Any business burning staff hours on intake, follow-up, scheduling, and reporting — including multi-site operators where the same admin repeats at every location. That is where the returns hide.
Physical & field industries
Construction, concrete, light industrial, staffing, and real estate. Crews and schedules to coordinate, paperwork that never stops, and very little software built for how the work actually runs.
Health & wellness
Med spas, aesthetic and longevity clinics, spas, and membership studios. A dedicated practice with its own playbook and its own numbers.
Perspectives
Field note
A tool nobody reaches for is shelfware
Buying software is easy. Changing how a team works is the hard part, and the only part that compounds. We optimize for adoption, not license count.
How we scope
Audit first, build second
We map where the leaks are before anyone writes code, then build only where the math is obvious. Small, sturdy, and owned by your team.
The team
The two people on this page are the two people on your engagement.
Small and senior by design. One sits with leadership to map how the business really runs; the other builds the tools behind everything we ship. Your people learn to run all of it without us.
Simon Insinger
Co-founder · Strategy, audits & training
Simon sits with leadership to figure out how a business really runs, then turns AI from hype into workflows people actually adopt. He cares more about changing how a team thinks than about which button they press.
- Leads every audit and training session
- Maps workflows with owners, GMs, and staff
- Turns findings into a ranked, costed roadmap
Charlie Linville
Co-founder · Engineering & custom builds
Charlie designs and builds the AI tools, automations, and dashboards behind every engagement. He takes the messiest, highest-value bottlenecks and turns them into systems that hold up day to day.
- Builds every automation, agent, and dashboard
- Integrates with the systems you already run
- Keeps what we ship reliable after launch
Start with the audit. See what’s there, then decide.
A focused look at where AI would help your business most, and a clear plan to get there. No commitment beyond a conversation.